UX research: Digital assistants
Role: Contributor to a series on design principles, opened up a can of worms.
Approach: I investigated and presented the topic of Baby-face bias. Having just finished reading "Enchanted Objects" by David Rose and "The Inevitable" by Kevin Kelly, I selected a topic that related directly to emerging technology including AI and personalization.
Both books address the coming influence of machines with personality, and how they may become influential through both facial features and voice via virtual assistants or androids.
Outcomes: I investigated the various states of voice assistants, AR and VR, and I looked for relevant strategies and developments at AT&T.
Coincidentally, around the time of my presentation, there was furious debate between our EVP of Design and the business team regarding development of a voice assistant and funding for personalization. Later, I attended our Developer Summit and met and interviewed an AT&T Foundry team member who introduced a digital assistant prototype.
I also interviewed the marketing team responsible for AT&Ts Owen on the Move campaign, recognizing that his youthful, digital native persona was deliberately chosen to lend confidence to customer support.
Sample slides below from the 50-slide deck
UX research & organizational initiative:
Emerging technology proposals, company & industry awareness
Role: Ideation, zealot and curious cat
Empetus: My AD encouraged me to pitch a series of ideas for innovation through emerging technologies to our VP. Shortly thereafter, our AVP of Innovation began putting together AI use cases.
Approach: Not wanting to reinvent the wheel, I independently attended the 2017 Developer Summit in Las Vegas (now the AT&T Shape Conference) primarily to learn about AT&T's strategy surrounding emerging technologies, specifically seeking out answers about our roadmap and capacity on big data, AI & machine learning, voice assistants, block chain encryption, quantum computing, AR & VR, etc. I was the only delegate in attendance from our UX organization.
Outcomes: Prior to attending Dev Summit, two of the more interesting ideas I proposed included concepts I called 'Body Keys' and 'AR Zones'.
Presentations: In addition to upping my own awareness for ideation, I shared my findings and organizational contacts in two presentations to further connect and inform our UX and digital organizations with our R&D teams to anticipate how we might empower our processes.
The first report was an enormous 80-slide compilation (not included here, too damn heavy) citing use cases for A.I. and machine learning, and relaying the state of various emerging tech.
The second presentation included specific findings from the AT&T Developer Summit.
Two of my pitches:
a) Body Keys: The idea would be for AT&T retail stores would offer a 3D body scan service that would allow consumers a way of obtaining and continually updating their own personalized digital fitting. A good start might be partnership with major brands, perhaps major brands such as Levi’s and Nike – two retail items that pose challenges in fit and high returns with online purchasing. Retailers would work in partnership with AT&T to develop experiences that can allow for fitting comparisons and simulations, for both purchases and production.
Keys can be useful for a variety of partnered services including both physical and online purchases of clothing, medical and health industry, insurance, industrial fittings, avatars, identification, etc., and can also work with product placement in interactive media. Keys might also work with geolocation and AR wayfinding to guide consumers through physical retail centers, or to drive sales of on-demand customized clothing and equipment.
I later found a number of companies who have either tried or are currently moving towards use of 3D body scans, including Amazon and Nordstrom.
b) AR Zones: The idea proposes the use of real-time volumetric video, machine learning and interactivity for home, commercial, or industrial applications, including security, communications and entertainment. The idea comes from a Ukraine company, Limpid, who has been developing technology for situational awareness and visibility in military tanks. I thought to apply the same capabilities at AT&T, starting with their Digital Life services, and beyond.
OrgView 2020: AR wayfinding & data-driven org chart
Role: Independent initiative, proposal
Background & problems: In such an enormous organization, coordination of communication and awareness across teams is critical for efficient workflow.
Speaking with our tower's CEO in an 'Ask Me Anything' session, I inquired about the most painful blindspot for someone of her status and tenure. She said that knowing when to dive in deeper to investigate project status rather than simply relying on what she was told is what keeps her up at night.
Accompanying our CEO in the same session was VP of Corporate Solutions (HR), and when I asked what she uses for an org chart, she said 'We don't have one, I requested one yesterday'. They are too labor intensive and she relies on who she knows. Organizational awareness relies heavily on the corporate directory and internal wiki pages which are initiated by individuals teams.
Approach: Following the discussions, I thought to apply the feedback towards a final project submission for an IDEO Observation for Innovation course I was attending. I proposed a data-driven org chart app that would shed light on team structure, function, project status, personnel, budget-tracking and location. The proposed app would offer data visualization and analytics combined with AR way-finding across campuses to better connect awareness of projects across teams via an intuitive walk-through. The proposal also explores new tools for virtual collaboration.
Outcomes: The project was well received by HR and development, particularly for navigating corporate real estate, and was earmarked for consideration...pending funding. One of the developers was particularly keen on applying QR codes across campuses for AR navigation.
Example layer data options include individual, org/business unit, project timelines:
• Individual history
• Role, org
• Personality – Myers Briggs, DISC or other taxonomy
(example use case: locate an extroverted developer)
• Areas of expertise / disciplines / skills
• FTE vs contract employees
• Location/contact info
• Organizational relationships
• Org history
• Lines of business, revenue
• Organization or project by discipline or area of interest
(example use case: search big data, personalization groups)
• Budgetary / funding information
• Search by project timeline
• Communication, talent, and collaboration incubator
• Matching talent, personality, experience and skills to business goals
• Performance prediction
• Employee empowerment for organizational awareness
• Collaborate with other companies via secure open-data sharing
• Integration with LinkedIn, internal wikis for self-representation
• Private levels of deeper info.
Business intelligence aspects:
• Change management
(example use case: Are projects/efforts/budgets overlapping?)
• Acquisitions: transition of talent and resources
• Predictive aspects
AR/VR team connect: UX ideation, organizational development & communication initiative
Role: Began as a proposal contributor; I served as a team connector
Background: Our new Chief Digital Office called for proposals around augmented reality, and I was invited to join an ideation group in Atlanta who was already developing an AR experience for the AT&T Lounge in Seattle.
Approach: In addition to pitching my AR Wayfinding idea described below, it made sense to connect our ideation group with The AT&T Foundry to learn what they already have in development, to possibly gain support for our prototypes and share resources. Because our AR group was limited to their specific technologies, I sought to expand the scope and palette of innovation by connecting groups with different skill sets and resources.
I contacted a principle engineer at the AT&T Foundry, and the assistant to Foundry leadership, and asked if our team could connect to learn what they were already working on and possibly collaborate.
Outcome: The principle engineer introduced Foundry team leads in five global locations, including two in Atlanta, as well as some other local support resources. I introduced our group to the local teams and they invited us to a sharing session to a prototyped demo on site at a Foundry in downtown Atlanta. I also learned that the other Atlanta Foundry was exploring volumetric video for telepresence, a technology that I had specifically proposed with my 'AR Zones' proposal.
Agile clock concept (Post AT&T)
Working concept: Following my SAFe agile PO/PM course, I extended some of the ideas in the data-driven org chart to the notion of building an application for planning, tracking and training agile teams in the form of a visual agile clock.
The idea is to create an interactive map that allows teams to see and follow their place in a development cycle. The map could initially be built out from a set of weighted components for the sake of planning, with each component carrying values and measurements including cost and velocities. It would allow everyone to learn and visualize agile and the scope of a project, and help understand and predict and even simulate the impact of changes from stakeholders.
Although there are similar existing tools, I'm not aware of anything as comprehensive and visual. If so, please enlighten me!