Role: Storyboarding, design, layout, motion graphics, audio selection, and editing.
Background: Rollout of our "Leadership Formula" training series.
Approach: I worked with a project lead and the internal client to style flowing motion around their wheel graphic and script (which is way too long). An instructional designer on the team provided voice-over.
DIRECTV is defining itself separately from AT&T, so I chose music that reflects the new brand and target consumer demographic (young, urban).
Role: Design, layout & motion.
Background: Created as an intro screen for a training simulation module.
Approach: As a first project, I chose colors, backgrounds and photos that capture and embrace our brand and style guide, and shared with our brand team for feedback and to contribute towards establishing our motion standards.
Role: Design, layout & motion.
Background: Created as an intro screen for a training simulation module.
Approach: As a first project, I chose colors, backgrounds and photos that capture and embrace our brand and style guide, and shared with our brand team for feedback and to contribute towards establishing our motion standards.
Role: Motion graphics
Background: When a screenshot of the new DIRECTV Academy logo was sent out to our team as a preview, I rebuilt it and added motion.
Approach: I justified the suggestion of the laurel wreath somewhat emulating rising wings for dramatic effect and anchored thematically by the "growth" of the individual stems.