Role: Storyboarding, design, layout, motion graphics, audio selection, and editing.
Background: Rollout of our "Leadership Formula" training series.
Approach: I worked with a project lead and the internal client to style flowing motion around their wheel graphic and script (which is way too long). An instructional designer on the team provided voice-over.
DIRECTV is defining itself separately from AT&T, so I chose music that reflects the new brand and target consumer demographic (young, urban).
Role: Contributor initiative. Design, layout & motion.
Approach: I wanted to play with our design elements and contribute to establishing our motion standards. I chose colors, backgrounds, and photos that captured and embraced our brand and style guide and then asked our brand team for feedback.
Outcome: The motion graphic was used as an intro screen for a training simulation module.
Role: Contributor initiative. Design, layout & motion.
Approach: I wanted to play with our design elements and contribute to establishing our motion standards. I chose colors, backgrounds, and photos that captured and embraced our brand and style guide and then asked our brand team for feedback.
Outcome: The motion graphic was used as an intro screen for a training simulation module.
Role: Motion graphics
Background: When a screenshot of the new DIRECTV Academy logo was sent out to our team as a preview, I rebuilt it and added motion.
Approach: I justified the suggestion of the laurel wreath somewhat emulating rising wings for dramatic effect and anchored thematically by the "growth" of the individual stems.