Sage Software develops Sage 50 Accounting software (formerly Peachtree Accounting).

Sage Software develops Sage 50 Accounting software (formerly Peachtree Accounting). To boost consumer confidence at the point of purchase online, the web marketing team proposed creation of a video series to summarize, differentiate and confirm features and functionality for each flavor of Sage 50 software. Each video targets a specific customer profile, from single-user to enterprise-level businesses. 
I gathered input from sales, marketing, user experience, product and legal, established a base script, and modified for variations that speak to our four products. I then directed, recorded, and edited voice over, working with Sean Chesney, a guy I discovered in our QA department with a great voice and prior broadcasting experience. I edited and added a musical selection by my friend, Pat Strawser. Finally, I roughed out visuals and developed four animated promos in sync with the audio tracks.

The iconic illustrations are mostly original, apart from a few simple modifications to some stock icons to speed up production, including some tool icons (screwdriver, wrench, saw), forklift, tractor-trailer, stop watch and pad lock. The line elements drifting in the background were part of the Sage brand, along with the color palette.
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