Sage Software develops Sage 50 Accounting software (formerly Peachtree Accounting).

To boost consumer confidence at the point of purchase online, the web marketing team proposed creation of a video series that summarize, differentiate and confirm features and functionality for each flavor of Sage 50 software. Each video targets a specific customer profile, from single-user to enterprise-level businesses.

I gathered input from sales, marketing, user experience, product and legal, and developed four scripts. Once finalized, I roughed out visuals and developed four animated promo variations. 
I directed, recorded, and edited voice over working with a guy I discovered in our QA department who Iearned had prior experience in radio, and I added a musical selection by my friend, Pat Strawser.

The iconic illustrations are mostly original, apart from a few simple modifications to some stock icons to speed up production, including some tool icons (screwdriver, wrench, saw), forklift, tractor-trailer, stop watch and pad lock. The line elements drifting in the background were part of the Sage brand, along with the color palette.
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