Role: Freelance site strategy and redesign.
Background: Client wanted to update their online presence, find a new host, and set up an online store to generate revenue.
Solution: Initiated thorough content assessment and established revised navigation. Created a vector version of their existing logo for reuse in all collateral, designed the homepage's look and feel, including an animated hero graphic with photo treatments, back pages with photo treatments and an online store. Created social media presence on Facebook and a LinkedIn group, which I managed for several years. Introduced the development team who offered improved hosting and site maintenance.
Home page layout
Back page with DHTML drop down menu (left), and online store page (right)
