Role: Contract graphic & motion design
Problem: Create an informative animated kiosk for an office reception area of insurance brokerage, Beecher Carlson.
Approach: I requested collateral, and received a logo and mixed photos of team events and corporate leadership. I assembled blocks of improvised verbiage, whereby the client began providing original copy.
I established a base layout with reversed logo, luminous header background and watermark, intro logo motion, body content treatment, and a tagline footer motion theme. From this framework, I developed the various theme sections.
I combined collateral and stock images in a recurrent, alternating grid layout to represent the various industries, designed and animated original graphic illustrations and layouts for the history segment, and created original motion and layout for the service icons.
I achieved consistency across company photos with a black-and-white treatment, melded outreach images into a moving collage, and resolved beginning and ending sections through a common logo watermark motion and tagline.
Service logos excerpt