Role: Script writing, audio editing, graphic design, motion and more
Problem: Create a library of branded, animated videos highlighting and explaining new features that guide users to work more efficiently.
Approach: I recommended and worked with a trainer at Sage Software to develop scripts based on her storyboards.
Approach: I recommended and worked with a trainer at Sage Software to develop scripts based on her storyboards.
I proposed and established a premium-tier YouTube channel for video hosting and worked with the development team to throttle test against the Akamai server they had been using. YouTube proved faster, and offered significant cost savings, sharing, and analytics.
I designed and wrote copy for a landing page to showcase the 'Show-me-how' videos and implemented WebTrends scripts to track customer usage from within the product to the videos.
I also gathered requirements and worked with a developer to create a custom video player capable of analyzing which parts of the videos were consumed.
I designed an in-product launch pad and created an interactive map for enrolling in Sage University courses.
In addition to script development, I directed voice talent and edited audio for each video and animated the storyboard screens for each feature walk-through. For consistency, I designed intro and outro layouts and animated backgrounds, and I animated the logo, adding a signature chime based on a musical selection designed by my friend, Pat Strawser. At the conclusion of each video, I animated the "Kim the Trainer" character to give each video a memorable summary of the feature.
Example videos
Outro: Character animation at 1:16
Outro: Character animation at :48
Outro: Character animation at :41